When it comes to sex education in the classroom, Spain lags behind other European countries. Young people tend to learn in other types of classrooms such as the bathrooms of bars and nightclubs, where the lessons written with marker pen on the doors are not usually very didactic.
For the Spanish launch of Sex Education, the Netflix series, we went into the bathrooms of the main nightclubs in Madrid and Barcelona and corrected all the offensive graffiti, replacing them with much more educational illustrated messages. We must have done well, because we managed to get Instagram to censor the campaign.
01. THE BATHROOMS
02. ILLUSTRATED MESSAGES
03. CASE STUDY