In 2021, villages all over Spain were once again left without their typical fiestas for the second year in a row. That meant that the orquestas would not play. If people couldn't go to the verbena, why not take it home? That's how the playlist 'Fiestas de Pueblo' was born, a playlist with the songs that summer after summer have been listened to in the plazas of all the villages of Spain. To communicate its launch we created a documentary in which we recorded the process of creating the playlist that was carried out by 6 of the best orquestas in Spain.
01. BRANDED CONTENT
02. THE PLAYLIST
03. SOCIAL ASSETS
04. OOH ASSETS
05. CASE STUDY