BMW launched the new BMW iX2, a restyling that turned it into a totally new car, with an aesthetic proposal that mixes SUV and coupe lines; something that was going to catch all eyes. When we saw it, we knew that seeing it once was not going to be enough. The launch communication was to be done under the sponsorship agreement with Real Madrid. If people were going to need a replay, we knew who to ask.
01. FILM