Spotify Spain was coming to TikTok in 2025. Well, actually it was already there. You only had to take a look at #SpotifySpain to see that it was full of content from users who, in the absence of an @ to mention Spotify Spain, had settled for the hashtag.
To make our arrival at TikTok official, we asked the queen —of TikTok—to join us.
01. CASE STUDY