Spotify users love to brag about their playlists. And Spotify loves to brag about its users.
So when Spotify asked us to do a campaign for user-generated playlists it was clear: why not make those playlists the protagonists of the campaign? To do so, we asked users to send us the playlist they wanted to make the protagonist. The best part was how we asked them.
01. SUBMISSION SOCIAL FILMS
02. WINNER PLAYLISTS SOCIAL FILMS