The Spanish cleaning brand Flopp was launching Flopp Ropa Ecopack, the first detergent with 100% bio-degradable packaging. We wanted to make a nod to the communication of the cleaning products sector, making the almost obligatory before and after test, but this time we had to demonstrate the ecological benefit of Flopp: a packaging that does not stain the planet. To do so, we created the first collection of contaminated T-shirts, T-shirts with designs stained by plastic waste.
01. CASE STUDY
02. "BEFORE" T-SHIRTS DESIGN
