The overall concept for Spotify Wrapped 2022 was: the playfulness. Everything had to connect with the user, make the way they discover data entertaining, engaging and, fun. And that's what we did. We designed a board game, turned the OOH circuit into a Free Tour guided by Los Xavales, wrote a headline with more that 700 "é" and borrowed the metro station from the writer Quevedo, to celebrate the incredible year that his 'tocayo' artist has had.
01. BOARD GAME
02. LOS XAVALES FREE TOUR
03. GRAN VÍA, MADRID OOH
04. QUEVEDO STATION TAKEOVER
